Learners are guided through essential steps to create impactful videos. The course covers script preparation, practice techniques, and the importance of appearance, including hair, makeup, and outfits. Ken and Reb emphasize the significance of thorough preparation and practice. They provide power tips for practicing, such as reading scripts aloud in front of a mirror and filming oneself for feedback. They caution against over-practicing and recommend allowing ample time before filming to feel comfortable and ready. Ken and Reb offer coaching opportunities to support learners in their video creation journey. They stress the importance of finding a trusted coach or receiving feedback from friends to improve video performance By completing the course, learners gain comprehensive knowledge and practical skills to create engaging and professional videos. They learn the significance of script preparation, effective practice techniques, and the impact of hair, makeup, and outfits. With the guidance provided, learners can confidently create compelling videos that captivate their audience.

Learn the 15 secrets for becoming more comfortable on camera and delivering your content with confidence. Most people are terrified of going on camera, so they never do it. Want a little secret? Just because you’re speaking on camera, doesn’t mean you have to show that video to anyone, especially you’re first getting started. Practice these 15 tips and you’ll be sharing your videos with the world in no time!

The course, led by Ken Burke from Microcasting, focuses on helping individuals improve their on-camera presence to engage viewers effectively. The featured guest expert, Rav from Rebel Marketing, specializes in coaching clients to be more impactful in front of the camera. The key discussion points of the course include: 1. The importance of being engaging on camera, a skill that the host Ken has learned over time, emphasizing the need for authentic eye contact and energetic projection. 2. Rav's expertise in helping clients, particularly B2B professional service providers, to appear more dynamic on camera and avoid falling flat in their video content. 3. The common issue of disengagement, where despite having quality content, professionals fail to maintain their audience's attention due to a lack of engaging presentation. 4. The approach of treating the camera as another person to whom one is talking, in order to bring authenticity and a natural style to their on-camera presence. 5. Practical advice on making the audience the priority and creating content that resonates with them, reminding the learners to always consider the viewer's perspective. 6. Strategies to overcome the discomfort and stiffness people often feel when recording on camera, ensuring they can connect with their audience and produce engaging content. The course intends to provide step-by-step guidance on enhancing on-camera skills to help professionals establish a compelling on-screen presence that captivates viewers and effectively communicates their message.

Learn this super simple strategy for adding captions to your videos without having to use any professional editing software.

Did you know the headline on a news article, or a book, or even on a video, can cause someone to either consume the content or skip it? The headline is one of the most important ingredients in all of your marketing. When written properly, it can make or break a future sale. This training will cover 10 types of headlines, examples, and how to use them.

Smartphone video is the most common type of video in the world today. There are a few simple tactics everyone should know when shooting content on their smartphone. How to capture quality video, quality lighting, quality sound, and a series of other important smartphone tactics.

Did you know that 82% of all internet traffic worldwide comes from video? If you’re not using video in your marketing, there’s no better time to start than now. This training covers everything you need to know when it comes to recording your video content the right way. We’ll cover how you can start being amazing on camera, how to write successful headlines for your videos, how to get people to stop and watch your videos on social media, how to record videos like a pro, and we’ll even cover how to add those ever-popular captions, even if you don’t want to learn complicated editing software. Whether you’ve been producing videos for years, or this is all new to you, this course has something for everyone at all levels.

Do you want to have a professional eLearning studio so that you can create incredible videos and courses? Before you waste a bunch of money on expensive equipment, you must watch this course. Let Jonathan Jenkins, an expert videographer, video editor, sound engineer, director and producer, show you exactly how to setup your studio for under $1000. He will cover all the key components needed in your studio including, lighting, sound / microphones and cameras, and he will make specific recommendations telling you exactly what equipment to buy so you don't have to guess. Jonathan will also the ideal environment for your studio and whether or not to use a green screen. And if you decide to use a green screen, you don't want to miss his valuable tips on filming with a green screen behind you. About Jonathan Morgan Jenkin Jonathan Morgan Jenkins is the founder of Performance Production Services. For most of his life he has been producing film/video and audio productions. In 1992, he built an early professional home digital audio recording studio. In 2006, he created PPS, soon after Google purchased YouTube. Along his creative journey he has earned two degrees in film production and two degrees in music. Considering his lengthy production career, he is a perfect consultant to help you build your professional video and audio home studio.

Jumpstart your online course's success with our comprehensive marketing course designed specifically for course creators and entrepreneurs. Join Ken Burke, CEO of Microcasting, and marketing expert Andrea, as they guide you through a carefully crafted seven-point blueprint aimed at enhancing the visibility and sales of your online course. Through this interactive course, you'll learn how to structure your course for maximum impact, test and validate your content to ensure relevance, and build a resonating personal brand. Discover the best practices for leveraging social media platforms to attract your target audience and craft compelling course landing pages that convert visitors into customers. You'll also dive into effective ad strategies tailored to both B2B and B2C markets, including budgeting tips and insights on when and how to engage directly with prospective clients. With actionable tips and practical exercises, this course equips you with the tools and knowledge to build solid relationships with your audience and create irresistible offers that drive results. Whether you're looking to launch your first course or seeking to enhance your existing marketing efforts, this course promises to provide valuable insights that translate into real-world success. Get ready to transform your passion for teaching into a thriving business venture with our expert-led marketing blueprint.

A solid sales engagement strategy and aligning sales and marketing teams are critical to converting customers into buyers. In this course, Jayson Duncan introduces the Sales Alignment Method and emphasizes the need for a lead qualification framework. The course outlines a five-step process for engaging customers through the sales process. It emphasizes the importance of focusing on the entire sales process, not just the top, middle, and bottom of the buyer's journey. The course also discusses the importance of creating awareness, education, lead nurturing, decision-making, retention, and advocacy. Finally, the course introduces the Magnificent Seven, a process that includes seven types of videos a company needs to sell more. About Jayson Duncan Using storytelling to sell millions of dollars, Jayson Duncan is the founder and Chief Storyteller of Miller Farm Media, helps your digital assets increase sales for you. From website design, cinematic award-winning video production, and digital advertising to social media management on LinkedIn, Facebook, Instagram, and TikTok. Trusted by small and large brands such as Microsoft, Google, and Nestle since 2000.

LinkedIn is one of the most important marketing tools you can use to promote your business but so many entrepreneurs use it the wrong way. Let's show you how to turn LinkedIn into a powerful sales and marketing tool that drives real business results. TY Giuliani is one of the foremost experts in driving sales via LinkedIn. About Ty Giuliane Tyron Giuliani is an Australian entrepreneur, but after being injured and suffering a permanent disability while in the Australian Army, Tyron left Australia on a whim and moved to Tokyo, Japan. Fast forward 22 years and he is still there, speaks Japanese like a 3 year old, but has co-founded, founded, and Partnered at three 7 to 8 figure businesses. From starting first business servicing weddings as an ordained minister, to providing wedding dresses over 420 weddings a month. To working with 67 Fortune 500 companies to build their management teams in Asia, hosting Vice President Al Gore in Japan after winning his Nobel Peace prize, to opening a K-pop event space in Tokyo. And since 2017 coaching other B2B business owners his unique methods of transforming LinkedIn from a stale, resume profile approach, to recreating your own person mini-website in LinkedIn and using a sales funnel there to land clients! He has been a master at taking his weaknesses and tuning them into strengths which has helped carried him through to success. Married to a bi-racial Korean – Japanese, he has two daughters Jasmine and Mia. In his spare time Tyron is known to obsess on rare documents from European royalty.

Embark on a transformative journey into strategic marketing led by Ken Burke, CEO of Microcasting, and Angelo Ponzi, a renowned marketing strategist. This comprehensive course dives deep into the essence of marketing as a collaborative endeavor, emphasizing the pivotal role of inter-departmental synergy, especially with sales. Unpack the common missteps of businesses that offer great products but falter due to weak marketing strategies. Learn from Angelo's insights that reveal the downfall of many strategies is poor execution, with a staggering 92% meeting their demise due to this. Highlighting the value of market research, the course underscores the importance of aligning internal teams with market insights and global events. Delve into the complexities of understanding competition using tools like SEO platforms and Craft.co. Angelo introduces the nuanced art of truly connecting with customers, emphasizing the need for regular interactions and feedback. Understand the dynamics of market capture, from positioning to communication strategy, ensuring your business stands distinct and resonant in consumers' minds. The course wraps up with the creation of a robust growth plan, encompassing sales metrics optimization and ensuring alignment across the company for seamless growth. Join this immersive experience with Ken and Angelo and elevate your marketing game to new heights.