Dive deep into the realm of thought leadership with Ken Burke, CEO of Microcasting and Entrepreneur Now Network. With a quarter-century of experience in B2B software selling, Burke emerged as an "accidental thought leader" in e-commerce. This transition was not mere chance but the result of proactive business promotion, media engagements, and an innate grasp of customer needs, culminating in his highly-regarded book "Intelligence Selling." This comprehensive course distills his journey and offers a blueprint for those eager to become thought leaders in their sectors. Participants will understand the essence and significance of thought leadership, distinguishing it as a role where one educates, creates content, and inspires. Ken delves into the importance of crafting a resonant personal brand, developing a strategic vision, and selecting the right platforms that align with one's strengths. It emphasizes the strategy before execution, underscoring the need for patience, perseverance, and passion. Importantly, the course covers the art of aligning content with audience challenges, using insights from competitors to establish a unique market position, and conveying value by emphasizing benefits over mere features. Strategic marketing is also highlighted, urging participants to choose platforms that sync with their strengths and the preferences of their target audience. Both individuals and corporations stand to benefit, as Burke points out the need for organizations to have dedicated representatives championing thought leadership. In essence, thought leadership is framed as a journey of connection, differentiation, and consistent growth, and under Burke's tutelage, attendees are well-equipped to excel.

Are you aspiring to cement your place in the digital realm as a thought leader? Dive into this insightful course with Ken Burke and the guest expert, Matthew, as they unravel the roadmap to digital thought leadership. Ken Burke, having personally ventured through the labyrinth of digital influence in the e-commerce sector, shares the nuances of this journey. Reflecting upon his rise in digital prominence, he underscores the substantial positive impact on his business pursuits. Matthew, a seasoned professional in nurturing thought leaders, accentuates the urgent need to establish a digital presence, especially in this post-COVID era. Drawing upon his rich background in learning and development, Matthew provides invaluable insights into the transformative influence of emerging thought leaders across various sectors. He meticulously breaks down the journey into four pivotal steps: understanding your audience's pain points, crafting compelling content, packaging this content into a multi-faceted 'experience ecosystem', and the art of marketing it to a broader audience. With a strategic blend of theory and practical insights, this course is poised to be your compass in the vast sea of digital influence.

A solid sales engagement strategy and aligning sales and marketing teams are critical to converting customers into buyers. In this course, Jayson Duncan introduces the Sales Alignment Method and emphasizes the need for a lead qualification framework. The course outlines a five-step process for engaging customers through the sales process. It emphasizes the importance of focusing on the entire sales process, not just the top, middle, and bottom of the buyer's journey. The course also discusses the importance of creating awareness, education, lead nurturing, decision-making, retention, and advocacy. Finally, the course introduces the Magnificent Seven, a process that includes seven types of videos a company needs to sell more. About Jayson Duncan Using storytelling to sell millions of dollars, Jayson Duncan is the founder and Chief Storyteller of Miller Farm Media, helps your digital assets increase sales for you. From website design, cinematic award-winning video production, and digital advertising to social media management on LinkedIn, Facebook, Instagram, and TikTok. Trusted by small and large brands such as Microsoft, Google, and Nestle since 2000.

Embark on a transformative journey into strategic marketing led by Ken Burke, CEO of Microcasting, and Angelo Ponzi, a renowned marketing strategist. This comprehensive course dives deep into the essence of marketing as a collaborative endeavor, emphasizing the pivotal role of inter-departmental synergy, especially with sales. Unpack the common missteps of businesses that offer great products but falter due to weak marketing strategies. Learn from Angelo's insights that reveal the downfall of many strategies is poor execution, with a staggering 92% meeting their demise due to this. Highlighting the value of market research, the course underscores the importance of aligning internal teams with market insights and global events. Delve into the complexities of understanding competition using tools like SEO platforms and Craft.co. Angelo introduces the nuanced art of truly connecting with customers, emphasizing the need for regular interactions and feedback. Understand the dynamics of market capture, from positioning to communication strategy, ensuring your business stands distinct and resonant in consumers' minds. The course wraps up with the creation of a robust growth plan, encompassing sales metrics optimization and ensuring alignment across the company for seamless growth. Join this immersive experience with Ken and Angelo and elevate your marketing game to new heights.

Do you want to move past just offering your product or service and turn it into a invaluable solution for your customers, then you absolutely need an online university for your business. You can use an online university to help establishing yourself and your business as thought leaders in your industry or create one to add value to your overall prospects, customers and partners. There are endless uses for an online university. In this course you will learn the formula for getting an online university up and running quickly and with maximum impact for your customers. We will show you how to take your existing content and turn it into effective eLearning content. We will answer some basic questions like how to measure your success, what budget to you need to get started, and what internal resources are necessary to make the university come to life. Finally we will cover some of the keys to success and common mistakes made so you can avoid them.

The Magnificent Seven is a process that includes seven types of videos a company needs to sell more. The first type is the greatest hit, which answers frequently asked questions and is used as content for social media and website. The second type is people videos, which are 60-second videos about the person that give a little peek into who they are and what they believe. These videos help build human connections, which is important as people want to do business with real people.

You've got a great idea, maybe already have a great product or service, but wondering how to turn this into a [profitable] business. Our subject-matter-experts will lay out the blueprint for the shortest time and cost to market, deploying "Thought Leadership" About Tom Searcy Tom Searcy is a nationally recognized author, speaker, and the foremost expert in large account sales. His methods of unlocking explosive growth were developed through years of real-world success. By the age of 40, Searcy had led four corporations, growing them each from revenues of less than $10 million to greater than $100 million, and in the last case from startup to greater than $200 million; each in less than four years. This growth was organic, and achieved without buying, selling or merging any of the four corporations. Searcy was able to grow these companies through a large account sales system he developed and implemented. Since then, Searcy founded Hunt Big Sales, a fast-growth consultancy and thought leadership organization. With Searcy’s systems, Hunt Big Sales clients have landed more than $18 Billion in new sales with 190 of the Fortune 500 companies, including 3M, Disney, Chase Bank, International Paper, AT&T, Apple and hundreds more.

Jumpstart your online course's success with our comprehensive marketing course designed specifically for course creators and entrepreneurs. Join Ken Burke, CEO of Microcasting, and marketing expert Andrea, as they guide you through a carefully crafted seven-point blueprint aimed at enhancing the visibility and sales of your online course. Through this interactive course, you'll learn how to structure your course for maximum impact, test and validate your content to ensure relevance, and build a resonating personal brand. Discover the best practices for leveraging social media platforms to attract your target audience and craft compelling course landing pages that convert visitors into customers. You'll also dive into effective ad strategies tailored to both B2B and B2C markets, including budgeting tips and insights on when and how to engage directly with prospective clients. With actionable tips and practical exercises, this course equips you with the tools and knowledge to build solid relationships with your audience and create irresistible offers that drive results. Whether you're looking to launch your first course or seeking to enhance your existing marketing efforts, this course promises to provide valuable insights that translate into real-world success. Get ready to transform your passion for teaching into a thriving business venture with our expert-led marketing blueprint.

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.