Jumpstart your online course's success with our comprehensive marketing course designed specifically for course creators and entrepreneurs. Join Ken Burke, CEO of Microcasting, and marketing expert Andrea, as they guide you through a carefully crafted seven-point blueprint aimed at enhancing the visibility and sales of your online course. Through this interactive course, you'll learn how to structure your course for maximum impact, test and validate your content to ensure relevance, and build a resonating personal brand. Discover the best practices for leveraging social media platforms to attract your target audience and craft compelling course landing pages that convert visitors into customers. You'll also dive into effective ad strategies tailored to both B2B and B2C markets, including budgeting tips and insights on when and how to engage directly with prospective clients. With actionable tips and practical exercises, this course equips you with the tools and knowledge to build solid relationships with your audience and create irresistible offers that drive results. Whether you're looking to launch your first course or seeking to enhance your existing marketing efforts, this course promises to provide valuable insights that translate into real-world success. Get ready to transform your passion for teaching into a thriving business venture with our expert-led marketing blueprint.

A solid sales engagement strategy and aligning sales and marketing teams are critical to converting customers into buyers. In this course, Jayson Duncan introduces the Sales Alignment Method and emphasizes the need for a lead qualification framework. The course outlines a five-step process for engaging customers through the sales process. It emphasizes the importance of focusing on the entire sales process, not just the top, middle, and bottom of the buyer's journey. The course also discusses the importance of creating awareness, education, lead nurturing, decision-making, retention, and advocacy. Finally, the course introduces the Magnificent Seven, a process that includes seven types of videos a company needs to sell more. About Jayson Duncan Using storytelling to sell millions of dollars, Jayson Duncan is the founder and Chief Storyteller of Miller Farm Media, helps your digital assets increase sales for you. From website design, cinematic award-winning video production, and digital advertising to social media management on LinkedIn, Facebook, Instagram, and TikTok. Trusted by small and large brands such as Microsoft, Google, and Nestle since 2000.

LinkedIn is one of the most important marketing tools you can use to promote your business but so many entrepreneurs use it the wrong way. Let's show you how to turn LinkedIn into a powerful sales and marketing tool that drives real business results. TY Giuliani is one of the foremost experts in driving sales via LinkedIn. About Ty Giuliane Tyron Giuliani is an Australian entrepreneur, but after being injured and suffering a permanent disability while in the Australian Army, Tyron left Australia on a whim and moved to Tokyo, Japan. Fast forward 22 years and he is still there, speaks Japanese like a 3 year old, but has co-founded, founded, and Partnered at three 7 to 8 figure businesses. From starting first business servicing weddings as an ordained minister, to providing wedding dresses over 420 weddings a month. To working with 67 Fortune 500 companies to build their management teams in Asia, hosting Vice President Al Gore in Japan after winning his Nobel Peace prize, to opening a K-pop event space in Tokyo. And since 2017 coaching other B2B business owners his unique methods of transforming LinkedIn from a stale, resume profile approach, to recreating your own person mini-website in LinkedIn and using a sales funnel there to land clients! He has been a master at taking his weaknesses and tuning them into strengths which has helped carried him through to success. Married to a bi-racial Korean – Japanese, he has two daughters Jasmine and Mia. In his spare time Tyron is known to obsess on rare documents from European royalty.

Embark on a transformative journey into strategic marketing led by Ken Burke, CEO of Microcasting, and Angelo Ponzi, a renowned marketing strategist. This comprehensive course dives deep into the essence of marketing as a collaborative endeavor, emphasizing the pivotal role of inter-departmental synergy, especially with sales. Unpack the common missteps of businesses that offer great products but falter due to weak marketing strategies. Learn from Angelo's insights that reveal the downfall of many strategies is poor execution, with a staggering 92% meeting their demise due to this. Highlighting the value of market research, the course underscores the importance of aligning internal teams with market insights and global events. Delve into the complexities of understanding competition using tools like SEO platforms and Craft.co. Angelo introduces the nuanced art of truly connecting with customers, emphasizing the need for regular interactions and feedback. Understand the dynamics of market capture, from positioning to communication strategy, ensuring your business stands distinct and resonant in consumers' minds. The course wraps up with the creation of a robust growth plan, encompassing sales metrics optimization and ensuring alignment across the company for seamless growth. Join this immersive experience with Ken and Angelo and elevate your marketing game to new heights.